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KMID : 0922320230300010069
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Journal of Korean Academic Society of Home Care Nursing
2023 Volume.30 No. 1 p.69 ~ p.83
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Development of a Blue Ocean Strategy Enhancing Management Efficiencies of Long-term Care Visiting Nursing Centers
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Lim Ji-Young
Kim Ju-Hang
Kim Ye-Seo
Kim Sung-Jun
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Abstract
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Purpose: This study aimed to present Blue Ocean strategies by deriving the strategic elements of a visiting nursing center and conducting a survey on the importance and satisfaction of care clients.
Methods: First, a FGI was conducted targeting the head of the visiting nursing center to derive its strategic elements. Subsequently, importance and satisfaction surveys on the derived strategy elements were analyzed, an IPA matrix was derived, and an as-is ERRC Blue Ocean strategy was established. Kano's Three-Factor Theory was used to derive a competitive position matrix and establish a to-be ERRC Blue Ocean strategy. The Blue Ocean Strategy for Visiting Nursing Center Management is presented in this study.
Results: Four as raise factors were derived from combining the results of the as-is, to-be ERRC strategy element analysis: retention of competent nurses, education in medication management, maintenance of high customer satisfaction, and prompt handling of customer complaints. Additionally, the customer's health condition evaluation was derived.
Conclusion: Blue Ocean Strategies can be used to analyze, derive, and establish management strategies in various nursing-related entrepreneurship fields.
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KEYWORD
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Efficiency, Home Nursing, Long-Term Care, Nurses, Small Business
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